PAST CAMPAIGNS	NEW CAMPAIGNS

This text is replaced by the Flash movie.	We were finding that the existing Shelly Centre advertising was getting lost in the newspaper due to the clean white look & feel whilst South Coast Mall were buying full colour, full page adverts to promote the new building and were definitely dominating the advertising space. Friendly, Warm, Relaxed, Seaside Shopping Experience - The "Mission" of Shelly Centre inspired the colour palette choice. The colours emphasized the relaxed shopping experience however gripped your attention when placed in print adverts. Images - The images used were aspirational edgy visuals for a small town. These images grabbed your attention and removed the clutter, emphasizing the communication. poster 1 poster 2 poster 3 poster 4
This text is replaced by the Flash movie.	On Saturday the 30th of April the Ultimate Race took place at the Zone @ Rosebank. Three teams (Team Fresh, Team Euphonik, Team Grant) consisting of 8 contestants were lead by celebrities. DJ Fresh, Grant and DJ Euphonik who were the team's leaders. Clues were strategically hidden around the stores guiding each team to the next clue using a special code that they received on their cell phones, some instructing them to do a task such as making a cappuccino, sing the national anthem or help the chef make a pizza. poster
This text is replaced by the Flash movie.	The Zone @ Rosebank has undergone some amazing new changes with a whole host of world class brands that have been added to mix. We wanted to capture the essence of the new brand in a trendy and stylish manner to reflect the core brand values. The unique tattoo inspired design and a host of activations and promotions has seen the campaign exceed all expectations. poster 1 poster 2 poster 3
This text is replaced by the Flash movie.	Considering the situation and the change in shopper profile and expectations, it was decided to re-evaluate the brand in order to make it more relevant to the target market. The overall look for the generic branding is split into three categories highlighting the unique selling points Menlyn has to offer - Fashion, Entertainment for the child and mature person and Dining. Fashion and dining are always very classy whereas kids are light hearted and fun. Each category also displays a different colour flag next to the white flag that houses the logo. These colours are chosen from the secondary colour palette. Fashion is purple; kids are lime green and entertainment for an adult is blue. poster 1 poster 2 poster 3 poster 4
This text is replaced by the Flash movie.	Gateway Theatre of Shopping has reached a point where the brand is embedded into the mind of our consumers, and through constant growth, has become a well known feature within the South African retail market. Through carefully strategised marketing, events and promotions, Gateway has become more than merely a shopping destination, and is truly reflective of all that is entertainment. poster 1 poster 2 poster 3 poster 4 poster 5 poster 6